Quick answer: Choose vehicle graphics (door logos, lettering, window graphics) if you want your name and phone number on the truck for the lowest cost. Choose a full or partial wrap if you want the vehicle itself to be the ad — bold color, big photos and maximum attention.
What is a vehicle wrap?
A wrap is printed vinyl that covers most or all of the vehicle's painted surfaces. It can change the color of the truck completely and carry large graphics, photos and messaging. A partial wrap covers a section — often the back half or the sides — and blends into the paint color.
See our vehicle wrap options.
What are vehicle graphics?
Vehicle graphics cover specific spots: a logo on each door, a phone number on the tailgate, services on the rear window. They cost less, install faster and are easy to update if your number or logo changes.
See our vehicle graphics and company logo decals.
How do they compare?
- Cost: graphics cost less; wraps cost more because they use much more material and labor.
- Attention: wraps win. A fully wrapped van is hard to miss on the 99.
- Flexibility: graphics are easier to change when your info changes.
- Paint protection: a wrap covers and helps protect factory paint.
- Fleets: graphics make it affordable to brand every truck the same way.
How long do wraps last in Bakersfield heat?
A quality cast-vinyl wrap typically lasts several years. Sun is the biggest factor, so parking in shade or a carport and hand-washing instead of using harsh brushes will keep it looking sharp longer.
Can I start with graphics and wrap later?
Yes. Many businesses start with door logos and lettering, then wrap their main truck once the business grows. Keeping the same logo and colors across both keeps your brand consistent.
Not sure which fits your budget? Ask for a quote on both and compare.